Councillor Norm Kelly Brewing Charity Beer with Great Lakes Brewery for Brewers Plate

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Photo via Great Lakes Brewery

Great Lakes Brewery Pleased to Welcome Councillor Norm Kelly Into The Brewhouse

Former Acting Mayor of the City of Toronto and Twitter star brewing his own beer for charity – 

April 25, 2016 (Toronto, ON): Great Lakes Brewery (GLB), the 2014 & 2015 Ontario Craft Brewery of the Year, is pleased to announce that on Tuesday April 26, Toronto City Councillor and former Acting Mayor, Norm Kelly, will be joining us here in beautiful Etobicoke to brew his own beer for charity. 

The beer, an easy drinking, yet hop forward pilsner, (the name is still in the works), will make its debut at the annual Brewers Plate event on May 18th at the Corus building on Queen’s Quay with Councillor Kelly pouring the first sample at the event. 

“We are thrilled to be working with Councillor Norm Kelly for this years Brewers Plate,” stated Peter Bulut, Owner and President of GLB. “It’s such a great event with a great cause and we’re excited to get the Councillor into the brewhouse to craft up his own unique beer.

Individuals in attendance will be afforded the opportunity to bid on an auction prize that GLB donates each year. That prize consists of a personal brew day at GLB with Councillor “Norm, #6Dad” Kelly for a date to be determined in the fall. The proceeds from the auction prize will be donated to WAR CHILD CANADA, which is the beneficiary charitable organization for the 2016 Brewers Plate. 

“Known for its abundant creativity and vibrancy, The City of Toronto has become one of the premier cities of the world. The craft beer industry is an excellent example of these exciting changes and I’m delighted its members have teamed up with a worthy cause, War Child, to bring this fun event to the public,” said Councillor Kelly.

In the past, individuals who’ve attended the Brewers Plate have had the opportunity to bid on brew days with former Toronto Mayor’s David Crombie andDavid Miller and current Mayor John Tory. All proceeds from the successful bidder are donated to charity and the winning individual not only gets to come to the brewery to brew their own personal beer with the Toronto personality, but gets to keep the final bottled product, complete with their own custom label and name and get to enjoy some fresh GLB beer straight from the source.

“The Brewers Plate is the perfect venue to showcase this one-of-a-kind collaboration between GLB and Councillor Norm Kelly. Not only will guests have the exclusive opportunity to sample this beer, but also have the chance to support War Child Canada with a bid to experience an actual brewing day with the Councillor” said Les Murray, President of Beerlicious, the operator of Brewers Plate. 

“The brewery loves the Councillor’s enthusiasm in his approach to his work at City Hall, his social media presence, and his deep love for the city of Toronto. Since we go about our business in the same manner, we thought this partnership makes sense and we couldn’t be happier to have the Councillor’s full support in making this happen,” said Bulut. 

About Great Lakes Brewery

A fiercely independent owned and operated brewery, Great Lakes recently celebrated 29 years in the craft beer business, making them one of the oldest craft breweries in Ontario. Named the 2013 & 2014 Canadian Brewery of the Year and 2014 and 2015 Ontario Craft Brewery of the Year, Great Lakes specializes in producing flavourful beers that will be sure to awaken your taste buds with each sip. From unique seasonal ales and premium lagers to our Project X and Tank Ten Series beers, we produce a variety of products to be enjoyed by everyone!

About Councillor Norm Kelly

Councillor Norm Kelly is a City Councillor for the communities of Scarborough Agincourt, Ward 40. He was appointed the deputy mayor of Toronto in the summer of 2013. Shortly thereafter, he became acting Mayor for the final year of the term.

About Brewers Plate

The Brewers Plate on Wednesday, May 18, is a celebration of local chefs, local food and local beer. It’s an indulgent evening featuring unlimited sampling of collaborations between renowned rock star chefs and Ontario brewers. Now in its ninth year, this charitable event is a one-of-a-kind tasting experience wrapped in a rock and roll theme supporting War Child Canada. Guest are encouraged to dress up their favourite concert or band T-shirt and enjoy DJ sets from Brendan Canning, founding member of Broken Social Scene. Early Bird tickets are $75 and available at http://www.brewersplatetoronto.org/

For more information, please contact:

Troy Burtch
Great Lakes Brewery
Sales and Community Management
troy.b@greatlakesbeer.com
mobile: 647.400.7051

Jerry Nasr
Special Assistant, Office of Councillor Norm Kelly
Ward 40, Scarborough Agincourt
office: 416.392.4668

Jon Sinden
Beerlicious Inc.
jon@beerlicious.ca
office: 416-635-9889 ext 26
mobile: 416-857-1401